ABTA named UK Superbrand for 10th year in a row
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ABTA – The Travel Association has been voted a ‘Business Superbrand’ for the 10th consecutive year, in a poll of leading business brands.
The Business Superbrands League Table is an annual barometer of the country’s strongest business-to-business brands as chosen by 2,500 marketing experts and business professionals, as well as senior industry figures on the independent Business Superbrands Council. Nearly 1,500 brands were assessed on three key criteria: quality, reliability and distinction.
Mark Tanzer, ABTA chief executive said: “I am delighted that ABTA has been voted as a Business Superbrand for the 10th year in a row, alongside some of the UK’s strongest brands. It reinforces our commitment to ensuring ABTA maintains its position as the most recognised and respected association in the travel industry. Our own research shows that we have high brand awareness of 71% amongst consumers, and this recognition of our enduring relevance and appeal is very important for our Members to help them grow their businesses.”
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