360º VR tech brings Abu Dhabi’s tourism destinations to life

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Sheikh Zayed Mosque, Abu Dhabi
Sheikh Zayed Mosque, Abu Dhabi

RYOT Studio, Verizon Media’s in-house creative technology unit, has created a 360-degree video experience to highlight Abu Dhabi’s tourist attractions.

Using VR technology, RYOT Studio created the Abu Dhabi 360 Tour to give consumers an immersive experience. It has been created in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi to offer users the opportunity to virtually explore the biggest tourist attractions in Abu Dhabi.

The narrative within the video places the user at the heart of the experience, allowing consumers to discover key attractions and decide which landmark in Abu Dhabi they want to see next.

“Ground-breaking campaign”

Duff Borer, business director, Spark Foundry UK, said: “We’re delighted to be able to bring the Department of Culture and Tourism – Abu Dhabi and Verizon Media together in this ground-breaking campaign. Incorporating VR into what has been, to date, a fairly traditional media laydown, demonstrates lateral thinking and we look forward to seeing what exciting opportunities this will open up in the near future.”

Formula Rossa, the fastest roller coaster in the world at Ferrari World
Formula Rossa, the world’s fastest roller coaster, located in Ferrari World

While watching the video, consumers can view the locations in 360 — either via click and drag on desktop; via gyro motion on mobile; or via a mobile powered VR device such as VR Cardboard.

The VR experience allows the viewer to virtually ride the world’s fastest rollercoaster, travel by camel in the desert, kayak through the Mangrove National Park and gaze at the incredible architecture of the Sheikh Zayed Grand Mosque.

By promoting these local attractions via a 360-degree virtual adventure, RYOT Studio is looking to excite affluent travelling audiences, from active adventurers to business travellers to culture vultures and more.

“It’s a destination in and of itself”

Mark Melling, head of RYOT Studio, EMEA, said: “RYOT Studio is committed to crafting custom content that has a fresh perspective on the human experience, using the newest and most ground-breaking technologies to create and distribute content at scale. This video experience shows what Abu Dhabi has to offer tourists from its culture, adventure and relaxation, highlighting that it’s not just a stop-over, it’s a destination in and of itself.”

The campaign is now live and runs until the end of February 2019.

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