Accor Hotels launch Arabic portal
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Accor Hotels has launched its multi-brand reservation website in Arabic – accorhotels.com. This new launch is in line with its development and adaptation towards high growth markets. The Arabic website offers a choice of 31 geo-localized versions and 16 languages: English, French, German, Dutch, Spanish, Japanese, Italian, Portuguese, Brazilian-Portuguese, Korean, Chinese, Turkish, Indonesian, Russian, Polish.
“Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship. Accorhotels.com is the spearhead of our digital ecosystem. By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation” explains Jean-Luc Chrétien, Accor EVP Sales & Distribution.
Middle East and Kingdom of Saudi Arabia are important outbound market`s for Accor which is leader in the region and has a strong expansion plan in the pipeline. By creating an Arabic version of the website, the Group reaches a major market with numerous business opportunities for domestic and outbound markets. Indeed, according to the World Tourism Organization, outbound travel from the Middle-East has more than quadrupled in the last twenty years.
Romain Roulleau, Accor SVP e-Commerce said: “We needed to keep a simple and efficient reservation tool, despite a change of display and ergonomics, adapted to the Arabic language. The goal was to propose a client experience in concordance with local cultural identities. This should allow us to develop the Accorhotels.com local sales by over 50% in 2014.”
With 30 hotels comprising over 7,000 rooms currently under development, the Group is firmly committed towards achieving its targets of 100 hotels (25,000 rooms), opened or engaged, by 2016, for the broader Middle East.
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