Hotel giant Accor has officially rebranded itself as AccorHotels, in line with its digital brand, AccorHotels.com.
The change also debuts a new brand identity featuring a more statutory logo containing deep blue typography.
The new brand platform is also upheld by the group’s manifesto, which includes a semantic charter.
Sébastien Bazin, AccorHotels chairman and CEO, said: “Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost.”
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