Accor to open 18 new hotels in the Middle East

Guest Writer

Accor Middle East is to open 18 new hotels across in the Middle East within the next three years. Eleven of the 18 new hotels will be located in the UAE, two in Bahrain, two in KSA and three in Syria. The new properties will add nearly 5000 rooms to the hotel chain’s portfolio. “We have experienced sustainable progress in the region’s tourism and hospitality industry in 2010,” said Christophe Landais, managing director of Accor ME. “With 2011 upon us, we plan to build a new image of the UAE as an affordable destination. We believe that to attract a more diverse tourist base, we have to offer tourists and business travellers alike a wider choice of hotels to stay in. Focusing on our core strength, we plan to expand our internationally branded economy hotel ibis and mid-market hotel brand Novotel in the UAE which will drive tourism flows and redefine the Middle East hospitality industry in the long-term.” Meanwhile, a new hotel brand, Adagio, will join Accor’s portfolio of hotels with the launch of the first Adagio City Aparthotel which will open in Abu Dhabi in late 2011. Designed to be a new network of urban residences, the Adagio City Aparthotel chain will offer midscale apartments with

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