Fraser Island’s Kingfisher Bay Resort is set to join Accor. From 15 April 2011, the hotel component of the popular Queensland resort will be known as the Mercure Kingfisher Bay Resort Fraser Island. The hotel offers 152 hotel rooms, with large private decks, as well as four swimming pools, tennis courts, water sports and a beauty salon. In addition, the resort offers three restaurants, two lounge bars, a cafe and a late bar. Five meeting rooms are also available.
Other features of Kingfisher Bay Resort which remain independent of the Mercure branding include more than 100 self-contained two- and three-bedroom villas, seven holiday houses and a 174-bed Wilderness Lodge fas well as Fraser Island touring and marine businesses.
Fraser Island is easily accessible by air, a short 45 minute flight from Brisbane, with QantasLink. Virgin Blue also flies daily from Sydney with connections from other major centres. The gateway township of Hervey Bay is a three-and-a-half hour drive north of Brisbane and easily accessed by road, coach and train services. The resort operates a vehicular ferry service from Hervey Bay which takes 45mins from River Heads to the hotel.
Kingfisher Bay Resort’s Managing Director, Gary Smith, said the tourism industry – and Queensland operators in particular – had faced some tough challenges over the past few years and would continue to do so in coming months.
“It has become increasingly difficult for stand-alone properties to cut through in the international and domestic leisure markets,” Smith said. “The decision, to partner with Accor under a Franchise agreement, will allow Kingfisher Bay Resort access to Accor’s global brand reach and global purchasing power and will give us more visibility in an increasingly competitive marketplace.This is an exciting time in Kingfisher Bay’s history and we look forward to joining the Accor family.”
Accor’s General Manager Franchise Hotels, Dino Mezzatesta, added; “Fraser Island is undeniably one of Australia’s most recognised and aspirational destinations both domestically and internationally. We are extremely happy to welcome the iconic Kingfisher Bay Resort property to our worldwide family of hotels and hope that the benefits the Accor network represent, and fresh Mercure branding, will provide a new platform for the hotel to build on its already amazing reputation and business success.”