ADTA opens Moscow visitor centre
Abu Dhabi is to become the first overseas destination to have a visitor centre in Moscow when the Abu Dhabi Tourism Authority (ADTA) opens its Russia office next month.
News of the development is being outlined to the Russian travel trade at Leisure Moscow - the country’s leading travel exhibition – where Abu Dhabi has mounted a pavilion shared by 10 of its key stakeholders including Etihad Airways, which operates a daily Moscow-Abu Dhabi service.
“Russia has become an increasingly important market for us with Etihad bringing Russian tourists within just five hours flight time of Abu Dhabi,” said Mubarak Al Muhairi, Director General, ADTA. “Russia is showing great promise for us with hotels in Abu Dhabi recording a 21% increase in guests from the country in the first seven months of this year. We are now looking to capitalise on these green shoots of growth and will be mounting an intensive programme of inbound familiarisation trips for Russian travel trade and media. We are also embracing the Russian language across all of our marketing material and spearheading the recruitment and training of Russian-speaking tour guides to work in the emirate.”
Russian visitors are being targeted to assist Abu Dhabi, which this year was tipped by two of the world’s leading travel guides – Frommer’s and Lonely Planet – as a Top 10 destination to visit, achieve its 2011 and 2012 hotel guest goals which call for a 15% yearly increase in hotel guests to reach 2.3 million guests staying in 24,000 rooms by 2012 end. Abu Dhabi is currently on track to reach, if not exceed, its 2010 target of 1.65 million hotel guests.
“Our confidence hails from a significant rise in our leisure offering which will take a major step forward this October 28th when Ferrari World Abu Dhabi opens,” said Al Muhairi.
Ferrari World Abu Dhabi is the world’s largest indoor theme park with the world’s fastest roller-coaster, the Formula Rossa. The park is on Yas Island, Abu Dhabi’s emerging entertainment destination. This island is home to Yas Marina Circuit, which annually hosts the F1