Agoda.com, Asia’s global hotel booking site and part of Nasdaq-listed Priceline.com Inc., today announced a partnership with the Protea hotel chain, South Africa’s largest hotel group. Protea now has access to Agoda.com’s YCS (Yield Control System) – proprietary software through which hoteliers can dynamically control room inventory, prices, content and promotions.
Protea will offer its properties through Agoda.com in key locations across South Africa. Protea properties range from luxurious safari lodges in Kruger National Park, to the hip ‘African Pride’ boutiques in the cosmopolitan hubs of Johannesburg and Cape Town. Protea also actively supports social development and environmental sustainability, with policies that aim to protect and nurture local communities.
With more than 25 years’ experience in hospitality, Protea has built a reputation for providing excellent service and superior levels of comfort, catering for a wide range of demographics. In Cape Town, their Fire & Ice Hotel is perfect for thrill-seekers, with slick modern design, proximity to the city’s hotspots and a slew of adventure sports such as shark cage diving, hang-gliding and abseiling. By contrast, the Protea Hotel in historic Stellenbosch provides guests with a serene and scenic experience, surrounded by majestic mountain ranges and vineyards, with horse riding, golf and wine tasting on the itinerary.
Mr. Robert Rosenstein, President of Agoda.com, stated, “South Africa offers many great destinations with pristine beaches, vineyards, wildlife safaris, and a vibrant culture. This partnership with Protea will create more opportunities for Agoda customers to enjoy these popular and unique travel experiences.”
Agoda.com’s Rewards points program, multilingual sites, instant confirmation and international membership base will help the Protea group increase brand visibility globally. For convenience and ease of use, Agoda.com is available in 32 different languages online.