More than 50 Agoda employees, including the company’s CEO John Brown, worked alongside the local Chiang Mai community to kickstart the planting of 6,000 trees as part of its Corporate Social Responsibility (CSR) sustainability initiative in collaboration with World Wildlife Fund (WWF) Thailand.
In its first WWF venture, Agoda pledged to plant trees on behalf of its 2019 Gold Circle Award-winning hotel partners in Thailand and China. Along with some of its hotel partners, Agoda joined local community volunteers, students from the School of Forest Industry Organization No 13.
The teams prepared the fertilisers and planted seedlings, as part of the WWF effort which also encourages 10 farming families who manage the land to shift from mono-agriculture farming to a ‘Three Forests Four Benefits’ management to restore the environment and stop topsoil destruction.
The project is part of WWF’s Forest Landscape Restoration Fund 349, that has a mission to restore the ecosystem, create sustainable food system to help farmers to escape the debt cycle arisen from monoculture and at the same time conserve the soil, watersheds, and natural forest to prevent flooding.