Air China is offering customers the chance to have their say in a new seat standardisation scheme being undertaken by the Star Alliance. The airline group is aiming to achieve product consistency across its 27 member carriers by standardising its economy class seats. Beijing has been chosen as one of only two locations – along with Germany – to conduct research into which seats passengers prefer. It is the first time such research will be conducted in China.
Air China has set up a special aircraft seating simulation zone at Beijing Capital International Airport for the research, which is taking place from 24-31 March. Selected from the airline’s PhoenixMiles members, the 200 qualified participants have all in the past 12 months taken four international Air China flights and flown at least once for six hours or more on another Star Alliance member’s flight.
Passengers will test seats currently being used as well as three new seat concepts from various manufacturers. Each passenger will spend 1.5 hours in the simulated cabin environment to test the seats. They will then complete questionnaires on various aspects of the seats, including the comfort, design and possible improvements.
One PhoenixMiles Silver Card holder, Mr Tang, commented; “Although I have taken part in various car seat clinics in the past, this is my first time testing aircraft seats. I’m excited and honored to think that our opinions and feedback will have a direct effect on how aircraft cabins will be designed in the future! Air China really considers consumer needs, and I hope I have more opportunities to participate in such activities. “