Air New Zealand’s has brought in US fitness legend, Richard Simmons, for its new in-flight safety video. Simmons will put Air New Zealand customers through their paces, as he takes them through the airline’s pre-flight safety briefing. The in-flight video features Air New Zealand cabin crew and fitness instructors working out in lycra, leg warmers and sweat bands.
Simmons is also assisted in conveying the key safety messages with some celebrity cameo roles by the Amazing Race presenter Phil Keoghan, TV personality Paul Henry, and Silver Fern Temepara George. Air New Zealand CEO Rob Fyfe also donned pink shorts and a purple head band for the occasion.
Simmons, accompanied by the cabin crew, shows passengers the essential safety information, including how to “stretch like a giraffe” to put baggage into the overhead lockers, and Simmons’ favourite move “the duck”.
‘Fit to Fly’ follows on from the airline’s successful recent in-flight safety videos, which have totalled more than 7,000,000 views on YouTube, including ‘Crazy About Rugby’ featuring All Blacks players.
Air New Zealand General Manager Marketing and Communications Mike Tod said; “Safety is paramount and non-negotiable at Air New Zealand, and ‘Fit to Fly’ will again get our passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way. Simmons’ fitness moves will definitely ensure that all eyes are on the safety briefing.”
The new ‘Fit to Fly’ safety video goes live today onboard Air New Zealand’s narrowbody aircraft fleets, and will also be showing on the airline’s widebody aircraft from 1 May.