AirAsia GP Challenge returns for new F1 season
KUALA LUMPUR, 5 March 2010 - AirAsia, Official Partner of AT&T Williams team, is back again for the 2010 Formula OneTM Season with exciting contests which will run throughout the season, bringing lucky fans to hot Grand Prix race legs in Asia, Australia and Europe. Melbourne GP at Albert Park to the first race venue in the contest’s calendar this year.
AirAsia is kicking off the season with the ‘AirAsia GP Challenge’ , an exclusive online contest set to go live on 9 March 2010, where winners clocking the fastest times can win Grandstand and pit passes to five Formula OneTM circuits around the AirAsia Network - Melbourne, Kuala Lumpur, Shanghai, London And Singapore. To be the first to hear about the GP Challenge, simply log on to www.airasia.com and sign up for the AirAsia RedA!ert newsletter, or race on down to www.haveyouflownairasia.com.
To promote the ‘AirAsia GP Challenge’, there will be a road-show on 6 and 7 March 2010 at the Pavilion, Kuala Lumpur from 10am to 10pm. The public can have a go on the AT&T Williams race simulator and the winner of the fastest race time will walk away with the grand prize of an all-expense paid trip for 2 to the Melbourne GP, including grandstand tickets and exclusive pit passes to the AT&T Williams Garage.
AirAsia Regional Head of Branding, William Low said, “We are in our fourth year with AT&T Williams and this partnership has helped to define AirAsia as one of the most innovative airlines in the world. Our network has grown tremendously in each of those 3 seasons and now we’re proud to be able to fly our guests to five of the most exciting Formula One races around the world!”
The winner of the Melbourne GP leg will also be one of the first to experience the AirAsia X’s all-new premium ‘flat bed’ seats. The Premium flat bed seats featuring improved legroom, universal power ports, full recline and built-in personal utilities will also be on display for the very first time at the road show.
And for Facebook fans who are heading down to the Pavilion to try out the Premium seats, a mystery trip for two awaits them.
Fans can snap a photo of themselves with the Premium Flat bed Seats and upload it to Facebook AirAsia ‘lie-flat bed’ seat contest! (www.facebook.com/airasia). The most creative photo and caption wins! Contest will run from 6 March to 8 March 2010.
AirAsia’s vast network of over 70 destinations has been connecting fans to the hottest GP venues in Kuala Lumpur (Sepang), Singapore, China (Shanghai) Europe (Silverstone and Monza, via Stansted as the European gateway) and Australia (Melbourne), bringing the Formula OneTM experience closer to them.
Formed in 1977, AT&T Williams is one of the world’s leading Formula OneTM teams with 16 FIA Formula One World ChampionshipTM titles thus far. The AT&T Williams sponsorship is a part of AirAsia’s long term branding strategy to be a global brand.