Airbnb makes global push with new app and guidebooks
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Airbnb has embarked on a new global campaign aimed at enticing travellers to “live like a local”.
Along with the new brand campaign, which launches this week, the accommodation sharing site has revamped its app, which now uses new search technology to match travellers to their destinations, and a new local guidebook series.
Airbnb said the new initiatives would “encourage people to change the way they experience the world around them”.
“The number one reason people chose to travel on Airbnb is they want to live like a local. They don’t want to be tourists stuck in long lines, fighting with the crowds to see the same thing as everyone else,” said Brian Chesky, Airbnb’s co-founder & CEO. “Our hosts offer more than just generic hospitality – they welcome travellers from around the world into their communities. Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”
The updated Airbnb mobile app includes a new “matching system”, designed to understand travellers’ preferences and then match them with the accommodation, neighbourhoods and experiences that meet their needs. Having requested this information from the user, the app will then suggest the most relevant results.
The new Guidebooks series meanwhile, has been created by Airbnb hosts and provides local area information and traveller tips about restaurants, bars and other attractions.
Airbnb’s new global campaign, entitled ‘Live There’, will launch today (19 April), featuring a series of TV, online, outdoor and print ads.
Founded in 2008, Airbnb now offers a global collection of more than two million accommodation listings in 134,000 destinations across 190 countries and territories.
Comments are closed.