Altagamma and IC Bellagio to offer exclusive behind-the-scenes access to major Italian brands
Luxury tourists heading to Italy in 2017 can have a unique, behind-the-scenes experience at the atelier of some of their favorite iconic Italian brands thanks to the launch of Altagamma Italian Experiences by IC Bellagio, which will offer custom-curate brand destination holidays.
Conceived by Altagamma Foundation, which promotes Italian luxury brands globally, this innovative project is aimed at increasing the number of luxury travelers to Italy, which currently account for just 5% of the over 50 million annual foreign visitors. Altagamma plans to do this by presenting Italian brands as tourist destinations in their own right.
“Each brand is recognized worldwide as an icon of excellence, creativity, handicraft and customer service. Altagamma Italian Experiences by IC Bellagio have been designed to help attract international luxury tourists, bringing direct and indirect benefits to the entire country,” a company press release states.
The idea is to use IC Bellagio, which has been providing unique, tailor-made, high-end leisure travel experiences to Italy since 1999, to incorporate experiences with Altagamma brands into their client itineraries.
“Altagamma Italian Experiences by IC Bellagio takes our (customized itineraries) one step further to provide behind-the-scenes access to some of Italy’s most iconic fashion, hospitality, design and automotive brands. It is a perfect match and one which I am delighted to be able to offer to our client,” says Andrea Grisdale, CEO and Founder of IC Bellagio.
Examples of custom offerings include visits to ateliers, design houses, workshops, company headquarters, and meetings with entrepreneurs and owners to better understand their projects and growth. The project will include those Altagamma companies offering truly unique, customized experiences specifically created for a limited number of clients.
“Altagamma Italian Experiences by IC Bellagio represent an extraordinary possibility of promotion for the entire country, because they bring to life and give value to the renowned quality and fame of our brands,” says Paolo Zegna, Vice President of the Altagamma Foundation. “This is an answer to the growing interest from an international clientele towards the heritage and the craftsmanship of our products, two truly distinctive elements of the Italian brand products.”