Amadeus extends deal with Air Canada
Amadeus and Air Canada have announced a contract extension that will see the airline continue to use Amadeus technology to power its consumer and agency websites.
Under the terms of the new contract extension, Air Canada will continue to use Amadeus technology to power its websites and the faring behind its global call-centre and airport operations. Air Canada’s website, aircanada.com, also offers innovative pricing that allows customers to customise their travel experience by choosing only the options that they wish to pay for. At the same time, Amadeus’ e-Retail booking engine and Flex Pricer faring allows Air Canada to provide total transparency to its travellers and simultaneously increase yield for the airline.
Lise Fournel, CIO, Air Canada, commented; “We have worked in close partnership with Amadeus since 2004 and its flexible approach has allowed us to bring new technologies and techniques to market for the benefit of our customers. By extending our relationship further, we plan to continue our leading role in e-Commerce, developing new techniques and applying the latest technology to meet our commercial objectives – whilst offering an intuitive online experience for our customers.”
Dwayne Ingram, Executive Vice President Americas, Amadeus commented; “Air Canada has demonstrated its commitment to innovating online since the early days of the commercial internet. The pace of innovation is paramount for all airlines in order to bring airline brands to new markets, improve online sales and exceed the expectations of increasingly sophisticated online shoppers.
“Amadeus has worked side by side with Air Canada during the implementation of online enhancements including ancillary service sales and advanced merchandising techniques. We are fully committed to continuing this work and being flexible when supporting Air Canada’s future objectives.”
Amadeus provides e-Commerce technology to over 70% of the world’s top 25 airlines. During 2009 Amadeus’ e-Commerce Solutions generated approximately EUR10 billion of revenue for airlines.