Amadeus plans new merchandising system
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Amadeus has announced its latest move into the airline merchandise arena with a new ‘traveller-centric’ system that will integrate with the Altea PPS Suite.
The technology company has predicted the new system could encourage more than US$130 billion in additional airline revenue every year by 2020, nearly three times more than the current US$50bn.
It will aim to do so personalising the traveller through the booking process using industry partnerships and data to offer discounts and services that are relevant.
A new Global Merchandising System will launch integrated with Altea to offer the complete service, which will provide a relevant offer at any given time regardless of point of sale.
It will also be compatible with the new NDC XML standards when introduced.
“The global travel industry, and the way in which consumers experience it, is changing so dramatically that it requires a fundamental change to the way in which travel is sold and how the traveller is served,” said Luis Maroto, CEO and president of Amadeus.
He added: “With our industry insight and experience, our unrivalled R&D capacity and our global subscriber network, Amadeus is uniquely placed to bring the industry together in a global travel ecosystem that will bring huge benefits to both airlines and subscribers, offering significant potential to the industry to unlock greater value from its products and services.”
In the new platform airlines will be able to control the price, placement and promotion of ancillary content. The offer will be personalised depending on the traveller.
Airlines currently make US$50 billion a year in revenue from ancillaries which could raise another US$53bn by adopting an omni-channel strategy. Technology advances could also take this up another US$77bn annually, according to Amadeus.
“Amadeus has a long track record of bringing subscribers and airlines together to develop new revenue opportunities and we are committed to maintaining that approach and making the necessary investment to develop a global travel ecosystem that will enhance commercial opportunities for both,” said Holger Taubmann, SVP of distribution.
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