Amadeus report highlights cross-selling potential
A new industry study, Cross-Sell Your Way to Profit, charts the untapped revenue potential of third-party ancillary services to the travel industry, with analysis providing a wake-up call to travel suppliers as it identifies growth of 30% in revenues from third-party sales by 2015. The study, conducted by Forrester Consulting, identifies the growth of new ‘extreme’ services such as virtual reality tours and digital concierges set to transform the customer experience in the next ten years; highlights what travel providers must do to effectively market new services; and outlines the central role of mobile in driving adoption of new services in the next five years.
The study was developed by Forrester Consulting, an independent research firm, and commissioned by Amadeus, a leading travel technology partner and transaction processor…
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