Amadeus strikes distribution deal with Premier Inn

Guest Writer

Amadeus has confirmed a new distribution deal with Premier Inn, the UK and Ireland’s biggest hotel chain, which will allow 580 of the chain’s properties to be booked through Amadeus, adding more than 42,000 rooms to its UK and Ireland network.The deal will enable Premier Inn to continue to expand its distribution beyond the UK and Irish domestic markets, and focus on key markets including France, Spain, Italy and Germany. As the UK and Ireland’s biggest budget hotel chain Premier Inn is ideally placed to attract European holidaymakers looking for good value for money breaks, as recent figures suggest visits to European destinations are expected to grow 2.4% in 2010 and then accelerate to 3.8% in 2011. The deal will also help Premier Inn to attract more business travellers to their properties, as rooms for the chain will now be accessible through over 103,000 points of sale worldwide.Amadeus already provides Revenue Management Systems (RMS) to all Premier Inn properties in the UK: the new deal will expand the partnership to include distribution as well as IT.

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