Amadeus unveils new booking engine
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Amadeus has launched its e-Power booking engine in the UK.
The new tool is aimed at small, medium and niche travel sellers that want to offer a personal, specialist service but find clients are searching online at all times.
Built on its Master Pricer technology, the new booking engine includes air fares including low-cost content and aims to help smaller companies compete with larger online players.
“These days, a high percentage of consumers go online to do research before even speaking to their preferred travel professional,” said Amadeus UK’s marketing director Rob Sinclair-Barnes.
“This smarter technology from Amadeus helps travel sellers and their customers become better connected by affording them the opportunity to do trip planning research through the travel sellers’ own site – and if they choose to, book the offer there and then,” he added.
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