ASEAN seeks consultant for new tourism strategy

TD Guest Writer

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The flags of ASEAN and its member states
The flags of ASEAN and its member states

The Association of Southeast Asian Nations (ASEAN) is calling for bids from consultants to create its new tourism marketing strategy.

The regional bloc has assigned a budget of US$30,000 for its ASEAN Tourism Marketing Strategy 2017-2020, and is seeking proposals no later than 19 August 2016. The winning bid will be announced by 9 September, and the final version of the marketing strategy is scheduled to be delivered by mid-2017.

“ASEAN is looking forward to hearing from highly experienced consultants with a proven track record in preparing tourism marketing plans,” said Tran Phu Cuong, acting director general of the Vietnam National Administration of Tourism, and co-ordinator of the bidding process.

“The consultant will be experienced in working across multi-cultural settings, and be willing to think and act creatively and strategically, and produce innovative tourism solutions.”

The tourism marketing strategy will follow the ‘Visit ASEAN@50: Golden Celebration’ campaign that will be rolled out in 2017 to mark 50 years of ASEAN. It will also form part of the existing ASEAN Tourism Strategic Plan 2016-2025, which has already been adopted.

The scope of work for the marketing plan includes the development of a market research programme to analyse ASEAN’s current market positioning and future trends expected to impact tourism in the region. CLICK HERE for more information.
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