Aston International has signed a new deal with accommodation aggregator, SiteMinder, to help manage its direct website bookings and reservations from third party accommodation websites. The Indonesian hotel company, which currently manages 36 hotels, has installed SiteMinder’s website booking engine, ‘TheBookingButton’ on to its own hotel websites to manage direct online reservations. Aston has also selected SiteMinder’s channel management technology to increase its online reach.SiteMinder’s Business Development Manager for Asia, Kevin Tatem, explained; “Aston’s online distribution strategy will allow them to control their own inventory including dynamic rates and availability straight from their PMS while receiving instant delivery of online reservations directly back into their PMS. Aston’s new streamlined interface generates significant time and cost benefits for them, with no more need for staff to manually re-key online booking reservation emails.”
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