Australia’s tourism income soars
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Australia‘s controversial and recently axed “Where The Bloody Hell Are You?” tourism campaign appears to have paid off with Australia posting its strongest tourist spending in close to a decade, Reuters reported.
Travellers spent A$85 billion (US$79.5 billion) during the 2006-2007 period, with overseas visitors accounting for $A22 billion of that, the Australian Bureau of Statistics was quoted saying.
The reports said the bureau’s figures included total consumption, such as meals, drinks and attractions.
“While today’s figures are a shining light for the sector, we can’t afford to rest on our laurels,” Tourism and Transport Forum (TTF) managing director Christopher Brown was quoted telling local media.
The “Where The Bloody Hell Are You?” campaign was launched to much fanfare where a bikini-clad model asks why overseas visitors weren’t in Australia yet.
The two-year campaign was banned in Britain and Canada, and was dropped by the Australian government in February.
The report said a new tourism campaign pitches Australia as a “mature, inviting country”.
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