Banyan Tree set to bloom in MENA region
Banyan Tree Hotels & Resorts revealed its Middle East expansion plans at the recent Arabian Travel Market staged in Dubai. Following the recent opening of the Banyan Tree Al Wadi in Ras Al Khaimah, the luxury hotel group plans to open the Angsana Eastern Mangrove, Abu Dhabi in 2011, followed by the Banyan Tree Sifah and Angsana Sifah in Oman in 2012. The group will also bring its Angsana brand to Egypt, with the launch of the Angsana Algeria and Angsana 40 West. Banyan Tree also has a strong spa presence in the Middle East, with a total of 10 Banyan Tree and Angsana-branded spas. “The Middle East region presents an important growth market for Banyan Tree and ATM is an excellent platform for us to interact with the travel, tourism and hospitality sectors, as well as providing an opportunity to interact directly with business partners handling the inbound and outbound travel segments in the Middle East,” commented Audrey Chung, Banyan Tree’s Assistant Vice President of Global Marketing Network. Globally, Banyan Tree expects to open five resorts by the end of 2010. These will include the Banyan Tree Samui in Thailand, Banyan Tree Club & Spa Seoul in Korea; Banyan Tree Riverside, Angsana Hangzhou, and Angsana Fu Xian Lake in China.