Become an SA expert: How to sell Adelaide and beyond

Create inspirational South Australia itineraries with these tips and resources.

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Glenelg Beach, Adelaide. Credit: Jase Hickson

Looking to become an SA expert? Discover the best training resources, South Australia itineraries and commissionable experiences in this handy guide.

Wine, wildlife and pristine landscapes make South Australia an essential part of any Australian travel itinerary. Visitors can sip fine vintages amid rolling vineyards, camp beneath the stars in the rugged outback, swim with dolphins, and watch the whales and sea lions in crystal clear waters. With Adelaide recently crowned the ‘third most liveable city in the world’ by the the Economist Intelligence Unit (EIU), there’s plenty for urbanites too. 

Ready to discover the best resources for selling South Australia as a travel destination? Let’s go!

How to become an SA expert

With so much to explore in South Australia, you’ll need to hone your knowledge before you can curate the perfect itinerary. These SA training modules are a great place to start. In this course, you’ll gain the knowledge and skills needed to sell South Australia effectively to your clients. Complete the five modules on SA’s most iconic destinations and experiences to officially become an ‘SA Expert’ and gain access to exclusive discounts, early notification of trade campaigns and other useful tools to help you sell the destination.

For handy tips and tricks on how to sell South Australia, you can also check out the SA trade webinar series. Get to grips with some of SA’s most appealing destinations, properties and experiences in webinars on the Barossa wine region, Kangaroo Island, Flinders Ranges and more. 


How to plan the best regional South Australia itineraries 

Once you’ve become an SA expert, you can start developing inspiring South Australia itineraries for your clients. Luckily, there are plenty of resources to help you along the way. When you explore South Australia by region, you’ll find a little something for everyone. 

Adelaide makes the perfect jumping off point for exploring South Australia. Located just 10 minutes from the international airport, the city has no shortage of stunning hotels, buzzing bars, vibrant galleries and mouth-watering dining. Home to an impressive annual roster of music, food, sporting and cultural events, Adelaide is a destination in itself. Learn more about what makes Adelaide the ultimate MICE destination here.

Adelaide Fringe Festival. Credit: Meaghan Coles

You’ll find endless inspiration in these curated South Australia itineraries. Not far outside of Adelaide, wine connoisseurs can explore the rich viniculture and picturesque countryside of Adelaide Hills, Clare Valley, McLaren Vale, Fleurieu and Barossa. Venture a little further inland and you’ll be immersed in the wildlife-rich wetlands of the Murray River. Less than three hours south of Adelaide, Kangaroo Island rolls rugged rock formations, rich wildlife and crystal waters teeming with marine life into an appealing long weekend getaway.

Head out on a longer trip and you can take in the towering rock formations of Flinders Ranges and the ancient outback, located around five hours north of Adelaide. Alternatively, head around the coastline to the Eyre Peninsula, where breathtaking coastal vistas and whale watching opportunities await.

If you want to explore beyond South Australia’s borders, the state is well connected to other notable destinations. Melbourne is best reached on a road trip along the Limestone Coast, which is dotted with stunning beaches, cavernous caves, mysterious sinkholes and irresistible food and wine experiences. Explore more of South Australia by car on these road trips from Adelaide.

Painted Hills, Flinders Ranges. Credit: South Australian Tourism Commission

Take your South Australia itineraries to the next level

Eyre Peninsula. Credit: Tourism Australia

South Australia is jam-packed with special interest experiences. Love the water? From snorkeling with sea lions to heart-racing shark cage diving, the Eyre Peninsula’s Port Lincoln is home to some of Australia’s best aquatic adventures. For something a little more relaxing, you can cruise down the Murray River on a houseboat. Closer to Adelaide, water sports enthusiasts can surf, snorkel and whale watch on the Fleurieu Peninsula or canoe the pristine waters of Coorong National Park.

If you prefer to stay on terra firma, hit one of South Australia’s many scenic cycling trails, check out some of the country’s greatest golf courses or take a breathtaking hike along the 1,500 km Heysen Trail – one of the world’s greatest walking trails. More walking adventures await on Kangaroo Island, where wildlife enthusiasts can encounter wild kangaroos, koalas and penguins. Further inland, you can embark on Arkaba Walk, which traverses Wilpena Pound in the Flinders Ranges, where you can also unearth the area’s rich Aboriginal culture. 

If you’re a foodie, you’ll be in heaven on the Epicurean Way road trip. Starting in Adelaide, this circular food and wine tour takes you to some of the country’s finest restaurants, wineries, microbreweries and farmers’ markets, with nature experiences dotted along the way.

Mt Lofty Ranges Vineyard, Adelaide Hills. Credit: South Australian Tourism Commission

Ready to sell South Australia?

Targeting the interests of your clients not only results in better sales, but better experiences too. You’ll find a wealth of market-specific South Australia itineraries and experiences here. To stay updated on training, events, new products and experiences related to South Australia, sign up to receive SATC’s trade newsletter.
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