Bold thoughts, bold moves: ITB Asia unveils latest conference themeUser role is=
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Travel trade show ITB Asia, is set to deliver another year of thought-provoking and inspiring content to industry practitioners as part of its conference programme. Themed ‘Bold Thoughts, Bold Moves’, the conference will bring together thought leaders from across the MICE, leisure, corporate and travel technology sectors for high-level discussions on the trends that are galvanising change in the travel industry.
Across the three days of the conference, attendees will have the opportunity to experience over 100 sessions featuring insights from more than 260 speakers.
“ITB Asia is bringing together key industry players, both existing and emerging, who are shaping the future of travel. This is the opportunity not just to identify the clearest opportunities, products, services and technologies, but to debate and collaborate on how to maximise their potential, for the benefit of providers and travellers alike,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.
Knowledge Theatre to host keynote discussions
‘Bold Thoughts, Bold Moves’ will feature a wide range of themed sessions, including corporate travel, travel and technology, destination marketing and Muslim travel. Keynote discussions will be held in ‘Knowledge Theatre’, ITB Asia 2019’s main stage.
Corporate Travel track to uncover new paths in business travel
Catering to the growing number of corporate participants, the show floor of ITB Asia’s ‘Bold Thoughts, Bold Moves’ will include a corporate travel showcase for industry experts to discuss breakthrough developments in business travel. Featured sessions will include insights sharing by leading brands including Amadeus, Egencia and SAP Concur as well as emerging travel players Grab and Travelstop.
Travel and Technology track to explore cutting-edge developments
Maintaining ‘Bold Thoughts, Bold Moves’ focus on the future, leading travel players will identify the trends and cutting-edge technologies that are driving the travel industry. Speakers will also highlight how organisations can innovate to stay ahead of their competitors through the adoption of the game-changing technologies that are set to transform how travel, meetings and business dealings are conducted.
Destination Marketing and Muslim travel
This year will also see two other showcase tracks in destination marketing and Muslim Travel. Top practitioners in these sectors will share insider tips on getting the most from social media to promote travel destinations; utilising destination brands to attract interest; best practices in developing Muslim-friendly destinations; and reaching out to the modern Muslim millennial.