Cosmos targets luxury touring market for winter 2017/18User role is=
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Cosmos has introduced its premium tour brand, ‘Platinum’ to Europe for the first time to capture the luxury touring market in Europe during off peak seasons.
The nine new tours, operated by sister company, Globus, are available for autumn and winter departures when Europe’s iconic sights can be visited without the usual tourist crowds.
Solo travellers can take advantage of a no single supplement offer on all departures of the new tours, subject to availability. Available from November 2017 to March 2018, the range features durations from 7-9 days, and includes tours of Ireland, Italy, Germany, Greece, Portugal, and Spain, as well as multi-country tours.
Packaged with flights, transfers and a private home pick-up service, Platinum tours include luxury hotel accommodation on a bed and breakfast basis, a welcome dinner, excursions and Wi-Fi on board all coaches.
Rob Goodwin, Cosmos’ head of product & commercial, said: “As the winter booking season starts, we are delighted to offer a premium product with such great value for our customers. Our new choice of tours means that agents can be confident in offering customers fascinating itineraries guided by an experienced tour director, as well as, first class hotels with a wide range of facilities.
“Combining the reassurance and social aspect of travelling with a group, these tours are suitable for a broad demographic, from single travellers, groups of friends to couples wanting to see more of Europe without the hassle of travelling independently. Very often, a mix of our customers can range from parents with teenage children, single female travellers in their 30s to retired couples.”