Epsilon Powers ‘ZUJI Maps’ Facebook application

Guest Writer

SINGAPORE (10 December, 2009) - Online travel agency ZUJI (www.zuji.com) announced today a partnership with Epsilon International to develop ZUJI Maps, an application that makes the travel experience social by allowing users to plan and book their trips with friends and family within their Facebook account.

Using Facebook’s API to access ZUJI’s database of up-to-the minute airfare and hotel accommodations, ZUJI Maps allows users to select up to ten favourite destinations and access the best travel offers available, share and plan their trips with their Facebook friends, and finally purchase their travel from ZUJI’s website. 

Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International, said ZUJI Maps is the first Facebook application to be developed by Epsilon and demonstrates the company’s ability to provide innovative social marketing solutions.

“The development of the ZUJI Maps Facebook application is a natural extension of Epsilon’s core strength in helping brands connect with their customers,” said Mr Powers. 

“This application makes it easy for ZUJI customers to access the latest flight and hotel information as well as share and plan travel with friends without leaving Facebook. ZUJI Maps leverages social media to enhance the experience of planning and booking travel online and extends ZUJI’s engagement with its customers into a highly personal medium.”

“As an online travel agent dedicated to bringing great value and choice to travellers, we place high value on delivering that promise to our customers,” said Charlie Wong, general manager, ZUJI Hong Kong. “By leveraging Epsilon’s expertise in integrated marketing solutions to build ZUJI Maps, not only can we offer travellers the ultimate experience in travel planning by providing them with an easy way to organise travel within their personal network, but we are also able to build a relationship with them and their friends within the social media space.”

“Mr. Powers said that the collaboration on the ZUJI Maps Facebook application is a result of working closely with ZUJI and gaining a strong understanding of the company’s marketing challenges and opportunities over the last five years. With the data available to ZUJI, Epsilon helped them create customer experience across multiple touch points.”

The application makes best use of ZUJI’s existing inventory processes and systems by automating the process of providing constant updates of the most relevant and best offers for customers.  It also provides insight on holiday and travel trends that can inform ZUJI’s product development decisions and speed time to market for new travel services.

The ZUJI Maps Facebook application’s key features include:

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