Etihad adopts Amadeus Fare Families tool for indirect channels
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Etihad Airways will implement the Amadeus Fare Families tool for its indirect channels, as part of its efforts to revamp its range of global fares.
Through the new tool, Etihad will brand its products and services by showing the full value of each packaged fare on all its distribution channels, including descriptions of the fare inclusions and terms and conditions.
“We are delighted to extend our ‘Fare Choices’ to the Amadeus travel community, thereby ensuring that our customers can always enjoy our full range of innovative services, irrespective of which channel they choose to shop on,” said Peter Baumgartner, Etihad’s chief commercial officer. “Through Amadeus, our packaged fares will now also be available in the indirect channel worldwide and displayed at all points of sale in a way that is consistent with our brand.”
Etihad becomes the first Middle Eastern carrier to implement Amadeus Fare Families.
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