Etihad Airways has teamed up with Swarovski to launch a new range of amenity kits for passengers travelling in First class on flights. The new amenity kits will be available for First Class passengers flying between Abu Dhabi and London, Paris, Geneva, Sydney, and Melbourne, before being gradually rolled-out across the rest of the airline’s long-haul network.
The women’s amenity kit is a black cosmetic purse with Swarovski crystals and products from La Prairie, such as moisturiser, hand cream and lip balm. The men’s kit is a black leather cufflink box with toiletries including a shaving kit. Other items include toothbrush and toothpaste, ear plugs, socks and eyeshades.
This marks the first time Swarovski has collaborated on an airline amenity kit.
Lee Shave, Etihad Airways’ Vice President Product & Services, said; “In our market research, we found that very few airlines are developing product suited to the needs of female travellers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.
“Further, the kits are complemented by high-quality tailored male and female loungewear, an offering exclusive to Etihad Airways First Class passengers. These offerings have been recognised as the best in the industry by prestigious accolades such as the recently awarded World’s Leading First Class by the World Travel Awards.”