EVA breaks new ground in Asia with Amadeus
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Taiwan’s EVA Air has become the first Asian airline to adopt the Amadeus Altéa Revenue Management Suite.
The new system, which is aimed at supporting the airline’s international expansion, will provide EVA with real-time data from multiple sources, enabling it to more accurately price its packages, offers and ancillary sales, thus maximising revenues.
“Moving to Amadeus’ Altéa Revenue Management Suite is a big step for us as we continue to expand our network to North America and Southeast Asia markets,” said Ken Chung, EVA’s junior vice president. “With a more accurate picture of future demand, we can make better pricing and availability decisions that are critical to improving our profitability.
“Moving from segment-based revenue management to O&D revenue management is a challenging process, but the EVA and Amadeus teams are working closely to ensure the transition is as seamless as possible.”
Amadeus said it is currently assisting EVA in its transition to the new revenue management platform, which is expected to be completed by the first quarter of 2016.
“We are thrilled to work with EVA Air as our first O&D Revenue Management customer in Asia Pacific, helping them improve revenues in this highly competitive climate. EVA can now more accurately price relevant offers based on travellers’ price sensitivity and travel purpose, a big step towards creating a more traveller-centric ecosystem. In addition, the Altéa Revenue Management Suite is fully integrated with the Amadeus Altéa Suite, which EVA has used since 2013, and we expect them to enjoy greater automation and optimised revenues overall,” said Hazem Hussein, executive vice president of airline commercial for Amadeus Asia Pacific.
EVA’s route network now covers more than 50 cities across Europe, North America, Asia and Oceania.
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