Everything you want to know about influencer relationships but were afraid to ask

Are PRs engaging effectively with these relative newcomers? Do PRs really understand the way influencers work? Is the notion of paying for content an anathema to PRs and do they comprehend the rules regarding disclosure?

Have those PRs who work with influencers developed meaningful tools to measure the results? These are just some of the topical questions that will be addressed by a panel comprising leading PRs and influencers.

See full details on the Tourism Society website.


Chair: Alison Cryer FTS, MD, Representation Plus/First PR
Macca Sherifi, travel blogger, photographer and presenter
Micheal Ball, cofounder, Traverse Influencer Marketing & Events
Fiona Anderson, director, GEC PR (Travel PR)
Darika Ahrens, digital director, MHP Communications

Date: Monday 25 February
Location: Carlton House, 10-11 Carlton House Terrace, London SW1Y 5AH
Time: 6.30pm – 8.30pm


6.00pm Doors open – Registration, Venue visit & tea and coffee
6.30pm Welcome by Searcy PR Manager
6.35pm Panel discussion and Q&A
8.00pm Networking, drinks and nibbles
8.30pm End


Tourism Society Non-members £35
Tourism Society members £25

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