1) This is the first luxury villa resort development within Impiana Hotel & Resort Management’s portfolio. What made you decide to venture into the resort villa market at this time?
This is the first boutique villa resort in our portfolio of hotels and resorts in Thailand and Malaysia and venturing into this was greatly based on the six-star location we have in Kata Noi. It truly is a spectacular location and we had to do it justice by developing a property which enhances it beauty. The private villa sector has been evolving and there are many privately owned villas available for holiday rental, however they do not always come with the high service levels guests receive at hotels and resorts, so we at Impiana Hotel & Resort Management are combining our many years of service experience with the benefits which can be found when renting a private villa.
2) Can you please tell us about the special features of these exclusive rental villas and suites that differentiate them from other high end villa resorts in Phuket?
Impiana Private Villas is located within easy reach of both the main beach in Kata and the cosy bay of Kata Noi which has an array of local boutiques, restaurants and bars all within walking distance. All of our villas and suites have uninterrupted sea views and come with their own infinity pools and a deck perfect for alfresco dining. They offer complete seclusion and privacy and really do give the feel of it being just you and the ocean. Round the clock service is provided to all of our guests in the form of a personal butler as well as nightly entertainment including live piano performances to serenade you at mealtimes. Luxurious furnishings have been used throughout the resort including our elegant Cigar Bar which is perfect for mellow after dinner chats and a fully stocked wine bar. Our villas and suites have individual themes which make return visits as exciting as the last.
3) Please tell us a little about the Kata Noi area of Phuket where the villas are situated
Kata Noi is one of the most picturesque locations in Phuket. It is a quaint area located in the south west of the island which plays host to beautiful sunsets which can be enjoyed from the private infinity pools or whilst sipping a cocktail on the lawn. The beach itself in Kata Noi is peaceful and ideal for snorkelling and swimming as well as a few powered water sports. Kata Noi is also within easy reach of Patong, Phuket’s entertainment centre which is a mere 20 minutes away so even in its peaceful serenity Impiana Private Villas is located within easy reach of town.
4) What type of customers do you see as your main target audience for the villas?
As our Villas and Suites vary in size and theme we appeal to a larger audience. We cater for families and groups in our two-bedroom villas and our suites are perfect for couples. The honeymoon market is a large target for us and we offer a specifically themed Honeymoon Suite which has been designed with romance in mind combining smooth lines and luxurious furnishings. We envisage a lot of domestic business from Bangkok and also international routes from SE Asia due to a number of direct flights to Phuket, as well as the European and the Korean Honeymoon Market.
5) Does the Impiana Group have plans for further forays into the resort villa development sector?
Impiana Hotel & Resort Management is currently looking at two possible locations, Krabi and Bali, both of which are established tourist destinations. It is important to us that our location and design mirror what we have achieved in Kata Noi. We are looking to build our management portfolio for our resorts and hotels also as well as adding a new wing to IKLCC and renovations to Impiana Ipoh and Impiana Resort & Spa in Phuket. So the next few years are very exciting for us at IHRM.