Despite living in a digital age, business professionals still prefer face-to-face meetings, a new study has revealed.
According to a global study conducted by Hilton, more than two-thirds of professionals across all age groups prefer meeting in-person over any other method.
The study, which polled 3,000 business professionals across the US, UK and China, also found that the most successful meetings occur over a cup of tea or coffee. Professionals in the UK (61%) and China (58%) agreed that tea and coffee were important to the success of a face-to-face meeting, while in the US the figure was 44%.
“The most impactful events involve face-to-face interactions that allow individuals to connect on a personal level,” said Andrew Flack, vice president of global marketing for Hilton Worldwide.
“It’s interesting to see that, throughout the world, while we differ subtly in how we conduct meetings, we agree on the value of collaboration – which is often fuelled by coffee or tea.”