The branding was chosen after in-depth marketing research and is said to reflect “symbols of reliability, efficiency and safety” according to CEO Ed Winter.
“The African Grey is renowned for its intelligence and is therefore a perfect personification of fastjet’s motto; smart travel. We are delighted to be unveiling this new branding today, which better reflects our individual corporate identity and speaks to our key audiences,” he added.
Its website will launch next week with route and fare information, with tickets available to buy online, through travel agents, call centre
and through mobile phones that debits the user’s account.
The carrier also responded to reports that it was sued by suppliers over unpaid bills, with the Telegraph saying fastjet owes more than US$1.5 million to a fuel and engine supplier.
“Whilst we are not able to comment directly on these specific cases, we can confirm that the amounts in dispute are not deemed material, and that we will vigorously defend the company’s interests as these cases progress. Our shareholders would expect us only to settle invoices that are accurate and appropriate,” said fastjet’s chairman David Lenigas.