Fiji Airways prepares for regional rebrand

TD Guest Writer

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Fiji Link's first ATR72-600 is ready for delivery
Fiji Link’s first ATR72-600 is ready for delivery

Fiji Airways is preparing to rebrand its regional carrier, Pacific Sun.

The airline will take delivery of its first brand new ATR72-600 aircraft in early June, which will come adorned in the new brand livery, displaying the name, ‘Fiji Link’.

Pacific Sun currently operates a fleet of two 44-seat ATR42-500s and three 29-seat Twin Otters, but the two new 68-seat ATR72-600s will replace the ATR42s, boosting the airline’s capacity.

Eleven Pacific Sun pilots are undergoing training for the ATR72 in preparation for the new arrivals. The aircraft will be used to operate Fiji’s higher volume domestic routes, between Nadi, Suva and Labasa, as well as regional services to destinations including Samoa and Tonga.

The rebranding from Pacific Sun to Fiji Link follows the renaming of parent company Air Pacific to Fiji Airways in 2013.

“We are committed to grow in the South Pacific and the domestic markets as part of our five-year master plan,” said Stefan Pichler, Fiji Airways’ group managing director & CEO.

“The arrival of the larger ATR72-600 aircraft marks the beginning of our fleet modernisation plan for Fiji Link. Another brand new ATR 42-600 aircraft will likely enter the fleet in November, allowing one of the existing 500-series ATRs to exit the fleet. And, finally, a second brand new ATR 72-600 will be here in December, exiting the second current ATR 42-500.

“Adding new ATR aircraft for regional operations means freeing up some capacity of our B737 aircraft, which again allow us to grow our services into our Australia, New Zealand and also Hawaii,” he added.

Fiji Airways kicked off its rebranding process last summer, when the arrival of a new fleet of Airbus A330-200s marked the birth of its new mainline brand. It is now extending this process to its regional fleet.
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