FRHI Hotels gear up for the Hajj
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FRHI Hotels & Resorts is fast gearing up to cater for increased number of independent Gulf travellers in Makkah, as the holy city prepares for a surge of visitors during Hajj.
Ahmed Hozaien, managing director for FRHI in Makkah, said that part of the FRHI’s overall growth strategy is to increase proportion of guests who book directly from the hotels. The current level is 40%.”
Many of these independent travellers come from within Saudi Arabia and other Gulf countries, and tend to book all year round, not just during the peak holy periods of Hajj and Ramadan.
“Our goal is to increase number of room sales from individual guests’ category who book directly without using a tour agent or travel office,” said Hozaien.
The Fairmont and Raffles hotels in Makkah have welcomed more than 2.5 million pilgrims since opening five years ago.
FRHI Makkah has seen a marked increase in occupancy and revenue in the first half of this year, compared with 2014, according to Hozaien.
Last year, the company announced plans to increase its presence in Saudi Arabia with opening of Fairmont Riyadh Business Gate (2016), Swissôtel Jeddah (2017), Raffles Jeddah (2018), and Fairmont Jeddah (2018).
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