According to the Harvard Business Review and McKinsey & Co., personalization can deliver up to five times ROI on marketing spend and lift sales by 10% or more. The key is finding the right experience for the right audience at the right time.
We heard about this company at PhoCusWright and thought that you might find the video useful. I know that I will be checking out their tool and sharing the concept with my developers.
Tell us what you are doing to change the game in the area of personalizing your website for your various types of customers. Any recommendations for game changing tools?