Gold Medal launches agent brochure and reports 151% YoY increase in revenueUser role is=
Array (  => editor )
Following the launch of Gold Medal’s new 2019 Florida brochure, the worldwide tour operator is reporting a 151% year on year increase in revenue and a 155% increase in passenger numbers to the Sunshine State, based on the first day on sale.
The launch of the new brochure on 19 April coincided with the return of the Free Disney Dining & Drinks offer, bookable through Gold Medal. 74% of all Florida room nights booked on the first day of the campaign were at a Walt Disney World Resort Hotel, with Disney’s Animal Kingdom Lodge leading the charge.
The new brochure is valid throughout 2019 and features four new attractions, WonderWorks Orlando, Gatorland, Boggy Creek Airboat Adventure and Orlando Mucky ducks. It also features nine new properties including the newest hotel addition to Universal Orlando Resort, Universal’s Endless Summer Resort – Surfside Inn and Suites, set to open in 2019.
As an added reward, agents will have the chance to win a Florida holiday of their own from Gold Medal, including flights, accommodation in Orlando and New Smyrna Beach, car hire and theme park tickets to Walt Disney World Resort, SeaWorld Parks and Entertainment, and Kennedy Space Center.
To win, agents simply need to book a Florida holiday departing in 2019 with Gold Medal between before 30 June 2018 and send their booking reference to email@example.com. Agents will also automatically earn double Farebank Rewards on all Florida 2019 packages booked between before 2 May 2018.
“We knew the extended booking period would be popular”
Nick Hughes, sales director, tour operations, Gold Medal and Travel 2, said: “The response from agents to Gold Medal’s new brochure has been astounding. We knew the extended booking period allowing agents to book holidays to Florida up to 20 months in advance would be popular, and agents have embraced it with open arms.
“Our teams ensure our deals are market leading and the success of the Free Disney Dining & Drinks offer with a huge increase in demand for Walt Disney World Resort holidays is testament to how much those deals and partnerships are resonating with our agents and their customers”.
Visit goldmedal.co.uk to see the full terms and conditions and further details.