Hainan Airlines has signed a new agreement that will see it sign up for Travelport’s Rich Content and Branding merchandising technology.
Part of the Travelport Merchandising Platform, Rich Content and Branding will enable airlines to have greater control of how their flights and ancillary products are visually presented and described on travel agency screens.
“I am honoured that Hainan Airlines has signed up to participate in Rich Content and Branding,” said Damian Hickey, Travelport’s vice president of global distribution sales & services in Asia Pacific.
“This highly progressive solution has gained much interest from the airline community and we look forward to its official launch and implementation in the coming months.”
Explaining the decision to move to the new Travelport system, Hu Yi, Hainan Airlines’ general manger for sales & marketing, said the technology would “help us differentiate our quality products and offerings as well as streamline the entire brand within the GDS”.
Hainan Airlines is the fourth biggest airline in China.