The Hertz Corporation has announced the appointment of new General Sales Agents (GSA) in Jordan and Lebanon to grow its outbound car rentals from the two Levant countries.
Eastern Travel & Tours in Jordan and Nakhal in Lebanon have both partnered with Hertz, a move that Hertz said would “provide a significant boost to the upward curve of Hertz outbound car rentals”.
Michel Taride, group president of Hertz International said the agencies’ “combined presence and knowledge” of the Jordanian and Lebanese travel markets made them “ideal partners”.
“Hertz is one of the most well-known brands globally and is instantly recognisable by millions of people, helping customers around the world for more than 90 years,” he continued.
“These partnerships build upon the long-standing history Hertz has enjoyed in Jordan and Lebanon, and we look forward to continuing to provide our customers in these countries superior service and value with our innovative products and services.”
In 2012, Hertz outbound transactions from Lebanon grew by 20% year-on-year, with France, UAE, Italy, USA and Greece among the top five countries of choice for its Lebanese customers, accounting for 79% of total outbound transactions for the company.
For the same year, the USA was the second most popular travel destination for Hertz customers in Jordan, sitting just behind the UAE and followed by France, Italy, Spain, Greece, the UK, and Switzerland.
Amani Qassim, general manager of Eastern Travel & Tours, added, “As one of Jordan’s most trusted travel operators, our aim is to continue to broaden the range of services that we offer for outbound travel and tourism. Eastern Travel & Tours has an independent multi-lingual sales team operating as a dedicated resource to represent the Hertz brand and we are excited to build on its presence among our trade and corporate client portfolio.”
Elie Nakhal, general manager of Nakhal in Lebanon concluded, “Nakhal is one of Lebanon’s oldest and most specialised agencies, with more than 50 years experience in the travel and tourism industry. With our extensive global retail network and 125 experienced staff members, we are perfectly poised to significantly increase Hertz product awareness among the travel trade and grow outbound sales.”
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