Hilton Worldwide has announced plans to merge three of its long-stay brands to create the new “All Suites” collection.
Under the initiative, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton will be combined under the new single brand, creating a new portfolio of more than 600 all-suite hotels across the Americas. The vast majority of the hotels are located in the US.
Hilton’s trio of suite brands comprises nearly 15% of the company’s current inventory and almost 20% of its pipeline, in terms of rooms.
“This evolving group of All Suite hotels… [provides a] great opportunity to take the success of the Embassy, Homewood and Home2 Suites brands to the next level as they continue their global growth,” said Bill Duncan, who will oversee the new All Suites division as its global head.
“As the first hospitality company to take an integrated approach to managing suite-style brands, we are transforming the All Suites category to provide a more intuitive offering for owners, as well as our guests from around the world who look to us as their home away from home.”
The upscale Embassy Suites by Hilton brand has more than 220 locations in the US, Canada and Latin America, all featuring two-room suites, while Homewood Suites by Hilton – the largest of the three brands – includes more than 300 upscale suite properties in the US, Canada and Mexico. Both Embassy Suites and Homewood Suites were acquired by Hilton in 1999 as part of the company’s purchase of Promus Hotel Corporation.
Having launched in 2009, Home2 Suites is the newest of the three brands and currently offers approximately 90 midscale suite properties.
Combining these three brands under the All Suites banner, Hilton said it would “maximise the synergistic relationship that the three brands share across development, operations and sales