Hilton Worldwide has signed an agreement with a Chinese online game developer to ‘build’ a virtual five-star hotel in the video game, ‘Hot Dance Party’. The agreement with Beijing Perfect World Network Technology Co Ltd will see a replica of the Hilton Sanya Resort & Spa developed within the 3D online game.
Ms Yuyun Wang, Vice President of PW Network, commented; “We are very delighted to be working with Hilton, one of the most prominent hotel brands in the world. Hilton has achieved widespread brand recognition and great development across Greater China, and strives to further increase its influence over the country’s young and fashionable consumers; in this regard, we share similarities and a common vision. We are confident that combining our unique resources to jointly organize brand activities will be especially productive and mutually beneficial.”
Timothy Soper, Vice President of Hotel Operations from Hilton in Greater China, added; “PW Network is one of the best interactive entertainment companies in China. Our collaboration with PW Network demonstrates our management’s vision, as well as our dedication to maintaining our creativity and remaining as an industry leader in the internet era. We expect to increase our influence among younger generations and further strengthen our leading position in the global hospitality industry through collaboration with PW Network.”
Released in 2008, ‘Hot Dance Party’ was PW Network’s first 3D online game.