Hilton Worldwide expands Middle East portfolio with Jordan signing

Guest Writer

Hilton Worldwide has signed a management agreement with Jordan Maritime Complex for Real Estate Investments Co. for the Doubletree by Hilton, Aqaba, marking the brand’s entry into Jordan.The 181-room new-build property on Jordan’s south coast is due to open in Q3, 2010.It will be located in the centre of the business district, less than a kilometre from the beach and the city’s marina and 10kms from King Hussein International Airport.Doubletree by Hilton, Aqaba, will feature five F&B outlets including an all-day dining outlet, poolside restaurant, coffee shop, wine bar and club. Leisure facilities include a health club and spa with sauna, steam room, gymnasium, two treatment rooms, as well as semi-outdoor swimming pools. The hotel will house one multi-purpose meeting room with pre-function area.Hilton Worldwide Vice President Operations Egypt & Levant Mahmoud Mokhtar said Jordan was an “important market” in Hilton Worldwide’s regional development strategy. “We will soon be able to provide business and leisure travellers with group packages linking in all the country’s tourist destinations,” he said.Doubletree Hotels Global Head Rob Palleschi added: “Doubletree by Hilton offers a wide variety of distinctively designed upscale hotels and resorts in some of the most sought-after business and leisure destinations around the world. It is exciting to see the brand introduced for the first time in Jordan, furthering our expansion across the Middle East.”Tourism-related revenues represent approximately 14% of Jordan’s GDP. International arrivals to the country have been growing steadily and reached more than seven million tourists in 2008.Aqaba, famous for its resort lifestyle, is popular amongst intra-regional travellers, as well as European holidaymakers looking to combine with Petra and the Dead Sea. Furthermore, as Aqaba is Jordan’s only coastal city and port, the destination benefits from commercial activity and, in turn, business travel.

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