CarTrawler has acquired Holiday Autos from Travelocity Global for an undisclosed sum.
Dublin-based CarTrawler has gained the rights to the entire rights and assets of Holiday Autos Directs and White Label business, while under a separate deal CarTrawler has become the exclusive car rental provider to lastminute.com, which is part of Travelocity.
The deal does not include Holiday Autos Trade business, which is under and review and could see it exit the trade sales market due to high competition.
The brand has been sold off as Travelocity focuses on its “core business and key priorities” which will see money pushed into its online travel websites.
“For the last 10 years the Holiday Autos brand has been integral to Travelocity Global, and it has been our privilege to support the Holiday Autos team in their dedication to growing the business to become one of Europe’s most recognised, respected and leading car hire brokers as it is today. The time is now right however, for its further success to be developed by CarTrawler,” said Matthew Crummack, president of Travelocity Europe.
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