Hotels & Resorts Should Get Ready For A New Standard Of Luxury
World Class Certification Services is setting the global standard for luxury travel
Distinguishing one luxury hotel from the next can be challenging, especially when there is no worldwide standard for what “luxury” is. The best receive diamonds, stars, pearls or rosettes. Additionally, many travel magazines, blogs, and review sites hand out their own awards based on subscribers reviews or votes. The issue with these ratings is that they are all subjective, some much more than others. The traveler is left confused and the truly luxurious hotels are left without a way to set themselves apart.
World Class Certification Services, Inc, is a cutting-edge service that is raising the bar on luxury hotel and resort ratings on a global level. Based in Denver, Colorado, WCCS is setting itself apart by providing a powerful, third-party verification of quality that is not afforded by various other ranking services.
“Our service is different because it is a certification and not an “award”. A hotel or resort must apply for it and they have to earn it no matter where in the world they are located. Our inspection protocol has been in development for the past several years in order to ensure that it is as unbiased and complete as possible. We are excited about bringing a global standard to the industry.”
After a hotel or resort has applied for certification, a highly trained inspector will travel to the property where they will spend 4 nights and 5 days evaluating the property using World Class Certification Services proprietary inspection assessment that focuses on a consistent and uncompromising experience.
“The current rating services say they inspect anywhere between 500-800 different points at any given property, but they only allow their inspectors 1 or 2 days. Is that really long enough to observe all of those points efficiently? We dig deeper, we observe things on a very detailed level. Our standards are high, but that is what being World Class is all about.”
The brainchild of Kevin Moll, the founder and originator of the global brand Mystery Shoppers, now TrendSource, and President & CEO of Restaurant Consultants Inc., World Class Certification Services was purchased and launched in June 2017 by powerhouse management team, Deina & Sara Elliott. With over 45 years of combined experience in hospitality, customer service, and restaurant & bar operations, the duo is ready to up the ante when it comes to luxury travel.
Sara Elliott, President, says “We are passionate about travel and we saw the need for a worldwide standard. If you book a 5-star rated hotel in France, chances are it is going to be very different than, say, a AAA-Black Diamond rated resort in the United States. When you book a hotel or resort that has been World Class Certified , you know you are going to have a consistent and truly luxurious vacation experience no matter where you are in the world.”
“Travel has changed since 1950,” says Deina Elliott, Executive Director “you would think the rating systems would have changed as well, but there hasn’t ever been a world-wide standard. Until now. World Class Certification Services is changing that. We are the new standard in luxury travel.”
Minimum amenities for certification include: a swimming pool, at least one on-site fine dining restaurant, 24-hour room service, and a high-end spa or fitness facility. Boutique, historic, or unique properties are exempt from meeting all requirements and are encouraged to apply.
To learn more about how World Class Certification Services can bring additional recognition to your property and to apply, without obligation or cost, please visit www.wccsi.com or call (720) 722-1676.