Visit Madeira has unveiled a new multi-platform promotional campaign for national and international markets, aiming to put visitors in the spotlight and build on the tourist body’s ‘Madeira. Belongs to All’ brand identity that launched in April this year. The campaign and identity aims to reinforce the belonging and diversity across Madeira, and the range of experiences, landscapes, culture, gastronomy and memories visitors can experience.
“I know where” is the motto of the new campaign launched by the Madeira Promotion Bureau. Starting from the premise of “belonging”, this lives as if visitors are recommending the destination for various reasons. Whether for the endless beaches, the temperate crystal blue waters, the cultural experiences, the lush natural landscape, the rich gastronomy, the hospitality of the locals, there are many reasons to take a trip to Madeira.
The campaign has been launched across 17 international markets, running until the end of July 2021. Advertisements and promotional materials will appear across social media initially, followed by a strong radio and TV presence.
Nuno Vale, executive director of the Madeira Promotion Bureau, explained: “Whoever visits Madeira does not forget it. I always want to come back. Everyone shares the feeling of belonging; this was the premise for the campaign. It starts with the idea of giving a voice to all those who felt at home during their visit to the region and having them share their recommendations. This is a campaign that focuses on the experience, on the human and warm side, supported by the unique look we have. We want to inspire everyone who is eager to travel this summer and next fall/winter, taking advantage of the rebound of markets.”