IDeaS Revenue Solutions, the provider of pricing and revenue management solutions, has announced a new partnership with Anantara Hotels, Resorts & Spas. After conducting a trial period, Thailand-based Anantara has opted to install a mixture of the IDeaS Forecasting Management System (FMS) and the IDeaS Revenue Management System (RMS) at all its owned hotels.
“Manually generated data could result in our forecasts being quickly out of date or less accurate, which was not a satisfactory outcome for the hotels. There was an immediate need to help our hotels have a better strategic approach to their business,” said Philip Schaetz, Vice President Revenue Management for Anantara.
Anantara properties decided to deploy the IDeaS FMS at certain properties, and the IDeaS RMS at others. The combination of the two systems is aimed at providing accuracy and consistency to the hotels’ revenue management process.
Schaetz added that Anantara properties are also looking to capitalise on growth in direct bookings and the retail travel market. “What really drew us towards IDeaS was how their systems provide us with an indication of the opportunity costs of selling any given amount of our business at a given wholesale price. This is particularly inspiring for us as the resort market is traditionally driven by wholesale. By working with IDeaS, we have opened the door to strategic thinking to further capitalise on traditional wholesale models; so we are becoming more competitive to inbound inter-Asian markets overall, and can really optimise our business mix.”
“Anantara’s approach to optimising revenue shows that in the dynamic markets across Asia, that a ‘one size fits all’ type of revenue management approach is no longer suitable for all scenarios. IDeaS is able to look at the broader business issues and model the right solutions to address those specific business problems, rather than the legacy approach of only having a single piece of software and trying to fit the solution around it. In the legacy environment, customers are always forced to compromise on either price or functionality. By choosing IDeaS, Anantara did not have to make any compromises to effectively address their needs,” said Grahame Tate, Managing Director of IDeaS, Asia Pacific.