IHG’s avid hotels fuels international growth with new market entryUser role is=
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IHG (InterContinental Hotels Group) has announced that its avid hotels brand continues to expand, with nearly 200 signings now in place for new locations.
In less than two years since its official launch, IHG’s avid hotels brand has opened three hotels and signed almost 200 properties, with franchising currently available in the US, Canada, Mexico and Germany. More than 60 of those signed are under construction or have design and construction plans approved. Accelerating growth internationally is key to the brand’s overall expansion, with the company recently marking the groundbreaking of the first avid hotel in Mexico.
Scheduled to open its doors in 2020, the six-story, new-build 95-room hotel is situated within a commercial and business centre at Boulevard Paseo del Mineral S/N, Col. Emiliano Zapata, Fresnillo, Zacatecas.
“Up until now, the city did not have a hotel that could meet the expectations of our visitors”
Raúl Muñoz, principal of Operadora MBA, said: “Fresnillo is the heart of the economy in the state of Zacatecas. Up until now, the city did not have a hotel that could meet the expectations of our visitors. Operadora MBA is proud to bring the first avid hotel to Mexico and to Latin America. We are confident that together with our knowledge of the local market, and the strength of the IHG brand, we will bring the best hotel experience for business and leisure travellers in Fresnillo.”
Each avid hotel features a modern design with open public spaces at a great value. The brand has multiple locations now open with 10 properties expected to open in the US by the end of the year. With several additional properties under development in Mexico, Canada, as well as the first signing in Germany, the avid hotel Fresnillo adds to the brand’s growing international momentum.