InterContinental Hotels Group (IHG) has announced the launch of new iPhone booking apps for each of its seven brands – InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites. These new apps provide customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations.
The brand-specific iPhone apps follow the release of the InterContinental Concierge Insider Guides app for iPad in December 2010, the Priority Club Rewards app for Android in July 2010, and the Priority Club Rewards app for iPhone in April 2010. In just over a year, IHG has seen a nearly 1,000% increase in room night bookings from mobile devices. In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.
Most guests (65%) who book through a mobile device are staying at IHG hotels the same night or within one day. To cater to this guest, the new booking apps for each of the seven brands include location aware capabilities to assist guests in booking hotels close to their location and navigating to the property.
“We are continuing to build on our mobile strategy by making our brands more accessible to today’s travelers who seek solutions that assist them through every step of the travel planning process,” said Michael Menis, IHG’s Vice President of Web and Interactive Marketing. “Our initial iPhone efforts were targeted at our Priority Club Rewards program, currently totaling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands.”
The IHG’s iPhone apps for each of its hotels brands are now available in English at the iPhone app store.