Indigo signs up trainer brand to get guests out

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Indigo has special Superga trainers
Indigo has special Superga trainers

Hotel Indigo has teamed up with footwear brand Superga to encourage its guests to get out and explore local areas.

The brand’s UK and Germany hotels will now have limited-edition ‘sightseeing shoes’ in rooms instead of slippers to get people looking around the local area.

Its hotels already draw inspiration from their surroundings in their decoration.

“We’re thrilled to be working with Hotel Indigo and feel the idea behind the partnership is a perfect fit, bringing two stylish brands together to create the ultimate sightseeing shoe,” said Jason Fairclough, head of UK marketing at Superga.
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